Roberto Lazzeroni lives and works in his home town of Pisa. After completing studies in art and architecture in Florence, he chose conceptual art as his focus began creating work that had a more radical approach to design. In the early 1980s he took commission in both industrial and interior design, a specialisation he defines as fundamental to his overall practice. Today Roberto works in the business of design, art directing and shaping corporate identity. His studio is directly responsible for every aspect linked to the birth and development of a firm. At the same time he is also developing new furniture designs for the leading manufacturers in Europe, including Poltrona Frau.