Designer: Francesco Binfaré
transferring artistic process into design research. He investigated new methodologies to support and promote individual and collective creativity. He involved various architects and designers in the creation of products which have turned into Italian design icons Maralunga by Vico Magistretti, Up 5 and Sit Down by Gaetano Pesce, Bambole by Mario Bellini, AeO by Archizoom. He coordinated the selection of projects for the ground breaking exhibition New Domestic Landscape of Italian Design at MOMA in New York in 1972. In order to pursue his research, he travelled to India, the US and Japan. (1970-1973). He promoted experimental initiatives such as Braccio di ferro with Gaetano Pesce and Alessandro Mendini (1973) for an edition of Avant-garde prototypes. In 1974 he formed Environmedia with Mario Bellini and Pierpaolo Saporito promoting the use of interactive media in project practices.
In 1980 he set up his own Design and Communication Centre for project research and development. He was involved in many important projects for Cassina such as Cab by Mario Bellini, Wink by Toshiyuki Kita, and Tramonto a New York, Sansone, Feltri by Gaetano Pesce.
He designed themed installations giving them a specific title for the launch of each new product so inventing, what would later be called, event concept. Some of the most interesting examples of his work are: Il Ponte (The Bridge, Cassina 1977), I fiori crescono sulle rovine (Flowers growing from the ruins, 1978), Design, autoritratto con padre e architettura (Design, self-portrait with father and architecture, Triennale 1979 ), Il confine (The Limit , Cassina 1980), Il tempo dell'acqua o dei bagnanti dopo Marx (The time of water or of bathers after Marx, Cassina 1982), L'isola dei fiori del vento (The island of the flowers of the wind, 1984), New Adam and Eve (Venini 1985).
Il Ponte was the first in a cycle of installations, a metaphorical and representative journey into design and the socio-cultural metamorphosis for the end of the millennium. The cycle finished in 1996 with the exhibition La mia Mano Destra (My right hand) at Galleria Milano.
From 1982 to 1985 he worked with Venini to create Il Cielo, a collection of lighting objects. He has been a lecturer at Milan's Domus Academy, London's Royal College of Arts, Milan's Istituto Europeo di Design and has held workshops and conferences in major cities around the world.
In 1992, in a phase of intense dialogue with Pierre Restany, he embarkeed upon a series of huge paintings on sheets called Tracce emozionali domestiche (Traces of domesticated emotions) after which he was invited by Massimo Morozzi to design for Edra. The encounter with Edra marked the beginning of a peculiar and fascinating period. With the invention and design of such classics as L'homme et la femme (1993), Flap (2000), On the rocks (2004), he was able to synthesize in a single product, his curiosity and interest in human behaviour with an interactive movement.
In 2004, after meeting with Eugenio Perazza and Magis, a new experience took shape; where quality and meaning have to tackle the problems of mass production. Corbeille a sofa designed for Edra (2006) and Annett a collection of chairs for Magis (2007) are the first results of this new period of expression.